I was on the search for underwear you feel good in, not only because it looks good, but also because you know no harm was done to people producing this piece and the production had no negative impact on the environment. Far from it! I believe it has a good impact as you are setting a sign for the industry showing that you CARE. But it also should be said that every consumption, if organic, fair or whatsoever is bad if it ends up in overconsumption. So BUY LESS – CHOOSE WELL.
Woron – what is this?
It is a sustainable Scandinavian brand that offers pure, minimalistic basics from bras to panties and bodies. Based in Copenhagen, the two founders/sisters had the vision to create a lingerie line that is not like your usual underwear. You know that feeling after a long day, the first thing you want to do is take off your bra? They want their bras to be the first thing you want to wear in the morning and the last one you want to take off! If they made their dream come true is for you to find out 😉
What is special about the brand?
They use a fabric called “Lenzing Modal” which is made from beech wood and feels fine and smooth but let them explain it to you:
It is created by turning the wood into pulp, extracting the fiber and then reconstituting the fiber so that it can be spun into fabric. The beech wood used in our Modal production is from sustainable forestry plantations growing native trees. It is cool to the touch and very absorbent, meaning less waste of water. Modal textile is more resistant to shrinkage, fading and graying than cotton, thereby extending its lifespan – that is sustainability.
Of course, the fabric is nothing without the beautiful two ladies you put in there so here is an example of how the stretchy but yet firm bra could look like:
My personal advice for you: I bought the Cleav Base Bra because I thought the halter-neck strap would give my breasts a better shape – which it does, but I dislike the feeling of a string around my neck the whole day thus I’d go with the classic type the next time.
Suits every occasion, matches every event – that makes it sustainable and sexy at once. Grab yours now! 🙂